Mare & Foal Sanctuary

The Mare & Foal Sanctuary approached us to help deploy the launch of their new brand across the organisation’s documentation, marketing literature and vehicle livery. Our job was to further develop the brand style and bring it to life as they applied it and used it.

Progressing the brand guidelines

We introduced the use of softer shapes in their brand guidelines to portray the organic nature of the organisation. We wanted to imply movement and an aliveness in the designs.

Vehicle livery design

We wanted to ensure the vehicles really stood out from the crowd while remaining sensitive to the charity’s purpose. In order to get the charity’s message across quickly and simply we used modern colours and simple statements in hand drawn speech bubbles on the sides of the vehicle. The eye catching illustrated horses create movement leading to the back doors where people can easily see the information needed to engage with and support the charity.