All businesses and organisations are unique. They have their own way of being, their own DNA that determines who they are, what they do, and why they do it. A good brand is so much more than a logo, so much more than a visual, soundbite or catch phrase. A good brand conveys that DNA perfectly every time.
We work with our clients to explore the who, what and why questions that lead them to truly finding their voice – a voice with just the right tone to connect them to just the right people. In a market place where everyone is shouting for attention, we help clients get seen, be heard and be understood.
Things change. It is one of life’s constants, and so it is with business. What worked last year may not work this year. Sometimes it is time for a new look, a new feel, a new vision. Time perhaps to take a fresh look at your brand and your message. Time perhaps to re-imagine how your business might look and sound in this next chapter. We can help.
Your company has changed over time. You have been at your craft for years, growing, learning, improving and adding new services. You are providing a great service to your clients but your existing brand is no longer representing your company accurately or authentically.
With so much good will and visual association in your history a rebrand is not necessary. It is time for a brand progression.
We get to the root of who you are and what you do, digging into all that heritage, and we resurface with a brand progression that truly represents your business in the modern world. Embracing the past but firmly travelling forwards.
So you have a good strong brand. It communicates who you are, what you do and why you do it. Your next priority is to protect that good brand from being diluted through inconsistent quality, lacklustre messaging and ineffective design. Remember, it’s not what you say but how you say it.
We work with our clients to ensure that they have a consistency of quality in design and tone of voice across their marketing materials and assets. There are lots of companies who are OK at presenting their brand to the world, but we can help you to raise the bar in a way that takes this to the next level. If your brand is not consistent then people will assume your service won’t be either. Let’s make sure that you are consistently presenting your business in the best possible light.